How to select OOH Medium?

How to select OOH Medium?

Out-of-home advertising is the selection of an advertising medium that is placed in an environment away from traditional media. There are hundreds of out-of-home advertising options available, such as TV, radio, newspapers, magazines, and more. A survey conducted by DDB in 2013 found that consumers turn to OOH advertising as their first port of call for information about a product or service, with 92% of respondents agreeing that it helps them to choose a brand or product over its competitors. Out of home is a great way to reach your customers in all areas of their daily lives. Whether you are looking for a simple poster to advertise your business or you are interested in something more elaborate, there is an option that will fit your needs. Before you decide on the medium you want to use, consider who your target audience is and how often they are exposed to ads. After you have determined this, it will be easier to narrow down which type of out-of-home advertising is right for you. There are many factors that go into selecting the right out-of-home advertising medium. It is important to determine who your audience is and where they spend their time, get a good feel for the local market, find out what are store owners looking for and make sure your budget fits the type of out-of-home advertising you want to use. These are some factors that may help you to decide:

  • Understanding your product and service
  • Target Market and Geographical Area
  • Stakeholder or Consumer
  • Advertising Message
  • Type of Advertising Media
  • Budget for the projects
  • Collateral Material for the Project
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